I Created A Series Of Linkedin And Instagram Posts/Ads For CloudSpot

CloudSpot provides a system that works for all photographers to run a successful business. I chose this company because photography is one of my favorite hobbies, and if I decide to turn this hobby into a business, I will use CloudSpot to make sure I succeed.

I created this project because CloudSpot does NOT have any posts on their LinkedIn. So any of these would be helpful! There are thousands of photographers on LinkedIn that should use CloudSpot. So why not post content for them and gain exposure? Unlike LinkedIn, CloudSpot seems to have an active Instagram account, but its content does not match its business. So these posts can gain exposure on both platforms. The outcome for all of these posts would be to get new clients for CloudSpot.

1. Linkedin Post/Potential Email(Ad):

Do you aspire to be a professional photographer?

You know how to capture stunning photos.

But that’s not it!

There is the business side of things, and depending on how you run this business will determine whether you live your dream as a professional photographer or get stuck with a hobby that will die off.

CloudSpot is here to make sure you live your dream and run a successful photography business.

CloudSpot gives you the ability to create custom organized galleries, portfolios, covers, embeds, stores, easy transactions, unique apps, and more!

Stop storing incredible photos on memory cards, losing projects, and having poor interactions/transactions with clients causing you to lose your business.

Make the change now!

• Start by creating a free account on the CloudSpot website.
• Upload your photographs.
• Make it your own!

“Made by photographers to simplify your online sales, proofing, and delivery.”

↑ This would be CloudSpot’s first LinkedIn Post.

-Target: Early-stage photographers.

-Goal: To Inform about Cloudspot and gain exposure to potential users. Get new Consumers.

This same post can be converted into an email form and sent out to photographers who seek interest.

2. Linkedin/Instagram Post(Ad):

Have Questions? We have answers!

“Our team is full of photographers, so we know getting started can be scary. We’re here to help get your online gallery up and running in no time.”

↑ This is from CloudSpot’s website but can be valuable in post form. It lets the potential user know they will be taken care of by someone who understands them. It makes consumers feel confident/comfortable with the company.

So why isn’t this on their LinkedIn and Instagram?

Target: Early-stage photographers.

Goal: Lets potential users know the CloudSpot team will take care of them! Get new consumers.

This post will make the consumer feel understood by the company making CloudSpot more than just software. The team empathizes through experience. This will result in the consumer choosing CloudSpot over other companies.

3. Linkedin/Instagram Post(Ad):

“Earn More with Online Sales

Bringing in more revenue doesn’t have to be time-consuming. You’re ready to sell in a few clicks.”

↑ This is also from CloudSpot’s website and can add value in post form. It drives consumers that are looking to maximize their profit under a structured system.

Target: Early-stage photographers.

Goal: Get new consumers.

This post will win consumers over by showing them they are getting the best value. It tells them that CloudSpot’s focus is to help the user succeed with their photography business, not take their money.

4. Linkedin/Instagram Post(Ad):

Stand Out From The Crowd

Creating unique photography apps for your clients has never been easier!

“Help your business grow by empowering them to show off your work from anywhere.”

↑ This shows consumers one of the many things that make CloudSpot unique. CloudSpot provides them with the tools to help users stand out from the crowd.

Target: Early-stage photographers.

Goal: Get new consumers.

This post makes the company(CloudSpot) and the consumer’s company both stand out. CloudSpot is providing a unique feature for its consumers to use. Meanwhile, the consumers are using that feature to use for their clients, which results in more business for everyone. It makes things easy; utilize CloudSpot, and you’ll succeed.

Conclusion

My take away from this project was to break things down into small steps. Not to overwhelm myself with the project as a whole but to focus on the little things that will progress to completing any project. I also learned that all companies should be active on all platforms. Why? Any company needs to gain as much exposure as possible. The company’s content should also be relevant and correlate with what the business does. To make things clear, memorable, and consistent.

Advice to people working on a similar project:

Find a company you would personally use and enjoy working with. Pay attention to your first impression of that company and the user experience. This will help you figure out what you like and don't like about the company and what you would enforce or change. Also, make sure to find their content on all platforms, and see what you would do differently.