Word Of Mouth Marketing

Marketing sounds like the most appealing role within a business. But I’ve lately realized that it’s not just about creating cool visuals and running social media accounts. There’s a lot more to it! “Marketing means getting seen,” and can be the same thing as sales. It requires the soft skills of any other role and can be more tech-heavy.

It doesn’t matter what stage a company is in. Any form of marketing will serve a purpose to get the word out. What’s the point in having a great product/service if no one knows about it?

There are many different ways to approach marketing. The most interesting marketing approach I’ve seen and technically been a part of is from a company called Future Motion. Future Motion is the creator of the Onewheel: a self-balancing electric board with one all-terrain go-kart tire in the middle that goes up to 20mph and has a 14–18 mile range battery life.

They’ve created such a unique, eye-catching product that results in people doing their marketing for them. When purchasing a Onewheel, they purposely provide 100 business cards because Future Motion knows the rider will constantly be stopped and asked questions about the company and product. Their targeted audience will happily answer any questions or hand out the business cards without being directly asked because that’s the movement they’ve built. They’ve created a community full of extremely loyal consumers that will show and convince others to purchase their product.

I know this because I’m a part of that community; I market the product for them and see others do it as well. This community creates group rides, social gatherings, photos, videos, and social media posts around the Onewheel. We get the word out and try to get as many people as possible involved.

I’ve convinced a few friends who first said they would never purchase a Onewheel because of their price point, but now they have one of their own. I start by giving them the specs. I then tell/show them what they could do and be a part of if they owned one. Once they finally try it, they quickly make it a goal to purchase one.

Future motion has its basic marketing campaigns, but that doesn’t compare to the marketing and sales done by their daily riders.

As Future Motion grows, I’ve seen their marketing move forward. They enhance the community they’ve built and keep the momentum going. I see their ad campaigns show up on all social media, magazines, email, and websites. They give the audience a vision and provide the company and consumer with successful results.

I’ve realized there are many different ways to approach marketing. It can be exactly like sales. Using tech tools online, or something as simple as word of mouth.